In our email blast article, we outlined the components of a donation email. This outline included:
The Subject, Headline, Introduction, Body, Micro-Content, Graphics, Call to Action, and Footer.
How can these elements be used to write a compelling email for your raffle? Here are a few examples of emails organizations have sent out to market their raffle:
Hockey Manitoba:
This is a message that a parent had sent out to their team's parents. It's short, sweet and to the point.
Hello Everyone,
I want to introduce you to Hockey Manitoba’s progressive lottery and our team's special link - (INSERT RAFFLE HYPERLINK).
Before the end of the month please purchase a ticket to see how easy it is. Next month - Share this link with all the high rollers that you know. Our team receives 40% back once a minimum of $200 in sales is reached. Monthly cash prizes and Jackpot in February.
How easy is that! Thanks for supporting!
Oh... and you could add that the top-selling team each month will get hoodies from Hockey Manitoba too if you want. A little extra incentive!
Football Manitoba:
An email sent out from the organization to their mailing list:
Football Manitoba has launched their MEGA Raffle where you can win some great prizes including the Grand Prize... a new 2017 Nissan Rogue valued at over $30,000!
Other prizes include:
** West Jet Airline Tickets (value: $2900)
** 2017 Grey Cup Travel Package (value: $3500)
** LG 65" SMART HDR TV (value: $1699)
** 2018 Blue Bomber Season Passes (value: $1246)
We didn't want you to miss out.
Buy your tickets here (INSERT RAFFLE HYPERLINK) to get in on the draw and support minor football in Manitoba.
Good luck!
Boundary Trails:
An email sent out from the organization to their mailing list:
Help Boundary Trails Health Centre Foundation raise some funds and you can win a vacation... or a staycation this winter!
Prizes:
* January 12-16th - Trip for 2 to Phoenix, 4 night/5 day stay, and tickets to watch the Oilers play the Coyotes.
** Watch the Jets, Saturday, February 3rd and stay overnight at the Delta Hotel in downtown Winnipeg.
*** Win $200 in Jets gear.
The draw is coming up at the end of the month so don't miss out. Cuz you know what else is coming...right?
Buy your ticket and secure your chance for an ESCAPE before the snow flies right here (INSERT RAFFLE HYPERLINK).
Winnipeg Blue Bombers:
An email sent out from the organization to their mailing list:
Just a quick heads up that another Away Game 50/50 Online Raffle is live for the Edmonton game today.
Andrew Harris has 9879 yards in catches and carries in his career.
It'd be sweet to see the pot and Andrew topple 10,000 today as he runs roughshod over the Eskies.
Buy your tickets here (INSERT RAFFLE HYPERLINK) now and during the game on our way to 10,000!
Sales end tonight at midnight.
#ForTheW