Social Media Post Templates

Posting about your raffle should be done at strategic times to ensure followers are informed, engaged, and excited. It may be difficult to come up with clever ways to post about the same raffle, so our templates are here to help.

 When?

1. Before the raffle is launched
2. Once the raffle is launched
3. When the jackpot is climbing
4. When the deadline is approaching
5. When sales are closed
6. When winners are posted

These times are merely suggestions, as your approach will depend on the length of your raffle and how frequently you post to social media. Work this timeline into your marketing strategy so you can plan ahead what you will post at each milestone. 

These templates can be used as examples to inspire and guide what content you are posting throughout your raffle. Focus on the main milestones and key information to structure your posts: 

What? 

• Cause for fundraising
• Fundraising goal
• Raffle page link
• Ways to buy
• Prize
• Purchasing deadline
• Buy tickets and share
• Visuals

Facebook:

1. Our online raffle is finally LAUNCHED! Tickets are available for purchase at (insert link). We are raising money for (insert cause) and need to raise (insert fundraising goal), that's why we need your help. Please purchase a ticket and share the link online. A few clicks can make a big difference! (attach link again)
2. Thank you so much for your support! Each ticket purchase and share has helped us get closer to our goal every day. The prize is now (insert prize amount) and growing! Purchase a ticket now to help us reach our goal and increase your chances of winning this incredible prize. (insert raffle page link). 
3. The purchasing deadline is fast approaching! Do you have your tickets yet? The prize is an incredible (insert prize amount) and you don't want to miss out on your chance to win. Purchase tickets here (insert raffle page link) before it's TOO LATE! 
4. Ticket sales are OVER! Thank you to everyone who bought tickets to support (insert cause). We reached (insert prize value in relation to goal)! The winner(s) will be drawn at (insert draw time), so stay tuned to find out if the winner of the (insert prize value) is YOU! 
5. The winner(s) have been drawn and posted! Go to (insert raffle link) to see the posted winner(s). Thank you to everyone who bought a ticket to support (insert cause) and help us (relation to goal). Congratulations to our winner(s) and thank you to all who supported our raffle!   

* Insert photos, videos, and any other forms of media you see relevant. Be sure to use a range of media to ensure it is not the same attached to each post. 

Twitter:

1. We are launching an exciting fundraising program where you win too! Raffle proceeds will go towards (insert reason for fundraising). Be sure to follow along so you won't miss out on helping a great cause and a chance at the JACKPOT (insert other prizes if applicable)! 
2. Our online raffle is finally LAUNCHED! Tickets are available for purchase at (insert link/additional ways to buy). Please purchase a ticket and share the link online. A few clicks can make a big difference! 
3. Thank you for your support! The prize is now (insert prize amount) and growing! Purchase a ticket now to help us reach our goal and increase your chances of winning this incredible prize. (insert raffle page link).  The purchasing deadline is fast approaching! Do you have your tickets yet? The prize is an incredible (insert prize amount) and you don't want to miss out on your chance to win. Purchase tickets here (insert raffle page link) before it's TOO LATE! 
4. Ticket sales are OVER! We reached (insert prize value in relation to goal)! The winner(s) will be drawn at (insert draw time), so stay tuned to see if the winner of the (insert prize value) is YOU! 
5. The winners have been drawn and posted! Go to (insert raffle link) to see the posted winners. Congratulations to our winner(s) and thank you to all who supported our raffle!   

* Insert photos, videos, and any other forms of media you see relevant. Be sure to use a range of media to ensure it is not the same attached to each post. Utilize #hashtags and tag us in your posts. 

Instagram:

Instagram is uniquely image based, as you cannot make a post without uploading an image. This makes it fairly challenging to promote a raffle on this platform without having strong imagery available. This should be considered when creating the content strategy. 

1. Post image in line with regular content or post image with text overlay to announce upcoming raffle.

• A caption with "We are launching an exciting fundraising program with @FundingChangeca! Raffle proceeds will go towards (insert reason for fundraising). Be sure to follow along so you won't miss out on helping a great cause and a chance to win the JACKPOT (insert other prizes if applicable)!"

2. Post image pertaining to raffle. It could be a photo of the raffle page displayed on a phone or computer or the raffle page banner. 

• A caption with "Our online raffle is finally LAUNCHED! Tickets are available for purchase at (insert slug and additional ways to buy). Please purchase a ticket and share the link online. A few clicks can make a big difference! Follow the link in our bio to purchase your tickets."

3. Post image displaying the prize or the growing pot size. This can be written out on a board, displayed on the raffle page, made with hockey sticks, or even balloons. Make it yours and get creative. 

• A caption with "Thank you for your support! The prize is now (insert prize amount) and growing! Purchase a ticket now to help us reach our goal and increase your chances of winning this incredible prize. Purchase your ticket by following the link in our bio!"
• You can also update your story or go live to show excitement for the growing pot size

4. Post image displaying that time is running out. This can be done with a countdown clock or showing ticket sellers. Whatever suits your organization or cause. 

• A caption with "The purchasing deadline is fast approaching! Do you have your tickets yet? The prize is an incredible (insert prize amount) and you don't want to miss out on your chance to win. Purchase tickets at the link in our bio before it's TOO LATE!"
• You can also update your story or go live to show that time is running out. 

5. Post image which celebrates the amount raised, the persons that proceeds will help, or however else you can say thank you to your supporters. 

• A caption with "Ticket sales are OVER! We reached (insert prize value in relation to goal)! The winner(s) will be drawn at (insert draw time), so stay tuned to see if the winner of the (insert prize value) is YOU! We want to give a huge thank you to all who purchased tickets and shared our raffle with friends. You made a difference for (insert cause). 
• Can be updated on your story to show ticket sales are closed. 

6. Post image which depicts cheque being given, the prize being awarded, or however else you can depict the incredible winnings. 

• A caption with "The winners have been drawn and posted! Go to (insert raffle link) to see the posted winners. Congratulations to our winner(s) and thank you to all who supported the raffle and (insert cause)!"
• Could be updated with a story to announce a winner posted. 

As we have said, this is a template to help you structure and plan your social media approach to marketing your raffle. We want you to utilize the timelines listed and the key information to create social media posts which reflect your organizations' tone and audience. Be sure to tag us in your posts for additional coverage. 

If you would like further assistance with creating your social media strategies, feel free to contact our marketing team!